Founded in 1999 in London by Oscar Udeshi, the house crafts bespoke, made to measure and ready to wear clothing for the discerning gentleman. Our clientele is truly global (including Greenland - no they are not a penguin), and drawn from all social demographics, there is no such thing as a typical client. They come to us for our soft, comfortable and functional clothing, executed with our unique design aesthetic that blends modern detailing with a comprehensive and respectful understanding of the traditions of men’s dress.
Coats, suits, jackets, trousers, khakis, jeans and shirts are available on a bespoke and made to measure basis, along with unstructured pieces, shirts (including our signature extreme cutaway collar) and accessories on a ready to wear basis.
The house style is the unique combination of the softness of southern Italian clothing, but with the aesthetic, silhouette and functionality of classic British tailoring. Shape is created through skilful cutting and careful sewing, not padding and lining. The softness and comfort come from using the lightest canvases and linings sewn with a gentle and accurate hand, often with only minimal shoulder pads or none at all. This combination creates comfortable, almost weightless clothing for the gentleman of today. For bespoke and made to measure appointments, please contact us by email at firstname.lastname@example.org
Oscar Udeshi was born in the former British colony of Hong Kong. He read economics and philosophy at the London School of Economics before embarking on a career as a banker.
Whilst working in the city, Oscar constantly searched for clothes that would make up his ideal wardrobe. Unable to find them, he had all his clothes made to his designs and specification. Unhappy with the results, he learnt under one of the last remaining bespoke shirt makers on Jermyn Street and delved into the history of menswear, and the development of pattern making and construction techniques.
He preferred researching construction methods of shirt collar, finding weaves of fabric and making something physical with his hands, then editing spreadsheets and staring at Bloomberg screens all day. Oscar followed his passion and left banking and made it his profession in 1999.
In 2002, Oscar became the youngest menswear designer to be on the official calendar of the Federation de la Couture during Paris Men’s Fashion Week. A year later, Oscar was invited back to Paris to present a fashion show hosted by Ambassador Sir John Holmes at the British Ambassador’s Residence. At Pitti Uomo, Oscar was declared one of the rising stars in menswear. Subsequent fashion shows and collection presentations followed in Dusseldorf, London, Vienna and at Palazzo Corsini in Florence, with HRH Duke of York in attendance.
He was also invited to design pieces for the 200th anniversary of the Entente Cordiale in Paris, numerous menswear collections and diplomatic gifts for the Austrian army. Oscar was the sole fashion designer invited to exhibit cufflinks at the retrospective ‘On the Cuff’ at London’s Goldsmiths Hall in 2005.
In 2008 he became the youngest elected chairman of the British Menswear Guild and in 2009 became a board member of the UK Textile and Fashion Association.