It is that time of year again, where menswear brands, artisanal makers and retailers meet to market and sell the ready to wear collections that will be available in fine menswear shops for next summer. Or that was the original idea of Pitti Uomo in Florence, Italy. Instead, through the advent of social media, it has become THE place to be seen and photographed, preferably as many times as is possible. The fact that it is an actual trade show, has passed many people by. I have included pictures taken by Sebastian McFox for Styleforum to give you an idea of the peacocks strutting their stuff at Pitti:

There is the "I am wearing my pyjama" tribe:

Which is also part of the tribe of "My trousers are so crazy I could find anything to wear with it except a matching jacket" tribe:

And if that wasn't enough, they try and find someone else in the same predicament:

But then decide it is better to dress as a pair for maximum visual effect in case you didn't see it the first time:

Some take inspiration from films such as this Star Wars inspired outfit:

or take theatre gowns:

Or their great aunt's table cloth to fashion a waistcoat:

And if they don't attract enough attention, they can always take a snap of themselves for validation:

What was I wearing? I somehow ended up in a shot by accident: