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UDESHI

Guards Red Wool Trench Coat

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Description

Every year towards Christmas we made a red overcoat for our shop window. It caught people's attention, and they would stare at it, scratch their head, and then see what else we had to offer. They would come in and purchase something else, and ask rather sheepishly, why did you make a red overcoat? We would answer, "you are in the shop aren't you?"  And every year we actually sold a few overcoats.

It is definitely a statement piece, and stands out in a sea of dark drab, colourless overcoats. Clients who purchased the red coat reported people smiling at them, and not taking life so seriously when wearing a red coat. It is fun, it is bright. One perplexed client reported attracting female admirers when he wore the red coat. We explained to him that if a man had the balls to wear a red coat, what else did he carry in that department.....

This coat is based on an Italian trench coat from the 1970s, we chose an Italian base over an English one as we felt it had more swagger and was more contemporary with the wider wrap. We made a proper closing lapel and neck with a single wide throat hook to keep the elements out. Featuring a belted waist and sleeves with double "D" rings, these are superior in our opinion to the pronged belt and eyelets, which are more cumbersome, the eyelets tend to unravel and the belt prong tends to get bent or worse comes off.

Side pockets are our signature crescent pockets that are ergonomic and provide easy entry to the pocket and keep the hands dry when it pours.

Made of pure English lambs wool, outside of Porto, Portugal.